This email blast I custom build for one of Macy’s Sweepstakes campaign. This was the first time a campaing had a responsive template and animated content.

Click image above to view animation.

The team‘s initial goal for DIY & Weddingbee.com was to create more visual interest by adding photos to positively affect the click-through rate and open rate. We also wanted to remove the display ad, a 300×250, and replace them with sponsored content to transition all newsletters to native advertising. The last time the newsletters had been updated was at the time of its acquisition (a very long time ago). We would also create a responsive layout to keep up with the shifting mobile-heavy viewing trends of our users.

DoItYourSelf.com – The rate of Sign-Ups vs Unsubscribe were net-zero month over month and we were looking to make some changes. The old design had a static open rate and seasonaly volatile click-through rate. The new layout bumpped up the click-throughs by 15%-20% in the coming months (mobile tablet prototype swip right to view all), specifically for our article pages.

Weddingbee.com – We also had an opportunity to stylistically shift the brand toward a more material design aesthetic, starting with the logo, then the icons, newsletter, and eventually wedding registry pages. 

ApartmentRatings.com – The newsletter was a new product for this brand and was looking to re-engage users after they had generated a lead with a few properties or continue to engage them if they had already found a place. We wanted to remind users that a newly updated app was there to help them with their appartment search and provide addtional information about apartment living. In the user-research I conducted while itterating template designs, was that users liked the design but wanted more content. A key insight was that users would have like to see actual listings in the newsletter to help jump start the search if they hadn’t found an apartment yet.