Homepage Ad Optimization
At Internet Brands in March of 2017, my optimization strategies resulted in a high of $62,000 dollars of new revenue in the first month and an average of $35,000 in additional revenue monthly for our largest site, Bensbargains.com. As a leader in ad optimization at Internet Brands, I have presented my data-driven and behavior-based approach to all product managers. In addition to new methodologies, I have provided forecasting and revenue project tools for proposed changes.
The image included is a heatmap of the home page, showing the “warm to cold” of how much of our homepage the users scroll, the average time on site is in the 2min mark. This research and testing is what led to the version that is currently up on Bensbargains.com
